PT. MAYORA INDAH TBK.
The social media world was shocked by the circulation of photos of the meeting between the Coordinating Minister for Mavers, Luhut Binsar Pandjaitan, and the owner of Tesla, Elon Musk. The photo shows Elon Musk sitting opposite Luhut. Both of them hold Kopiko, which is known to be a food brand from PT. Mayora Indah Tbk (MYOR).
Why was there Kopiko at the meeting? What is the reason? As we know, Elon Musk also owns Space X, his company for space projects. Coincidentally, Kopiko is an original Indonesian brand that already exists in more than 100 countries and was also brought into space by the ISS (International Space Station) Astronauts in 2017. Therefore, on this occasion, Pak Luhut during his visit, introduced Kopiko to Elon Musk, as one of the original Indonesian products and brands that had gone into space. And the richest person in the world immediately tried Kopiko and got a positive response and two thumbs up from Elon Musk. This further raises our spirits as a nation that our brand can and is able to compete globally.
In the photos and videos circulating, Elon Musk is seen to like Kopiko and gives two thumbs up. This has caught the attention of Mr. Andre Atmadja, as the President Director of PT. Mayora Indah Tbk (MYOR) who is also happy to see Elon Musk likes Kopiko and thanks Pak Luhut for bringing Indonesia's pride products to his state meeting.
For the record, Kopiko was created not as candy, but instead of coffee. With Kopiko, it is hoped that consumers can enjoy coffee anytime and anywhere. So Kopiko is a very appropriate solution, including enjoying coffee in space, which we know does not have gravity. We hope that Kopiko can continue to grow and become one of those who are always innovative and relevant in the global market.